1. | Let’s explore those favorable consequences a little further. A favorable consequence is often a physical experience - something that can be seen, heard, felt, or tasted. This experience is a type of stimulus. When an animal performs a behavior that produces a positive stimulus, the animal is likely to repeat the behavior in the near future. The positive stimulus is termed a positive reinforcer because it reinforces, or strengthens, the behavior. When a positive reinforcer immediately follows a behavior, it increases the likelihood that the behavior will be repeated. It must immediately follow the behavior in order to be effective. |
2. | Positive reinforcement can also be called rewards. Rewards take on many forms. For animals, one of the most common rewards is food. Indeed, many behaviors animals do in the wild are for getting food. If certain behaviors allow an animal to get food successfully, the animal will repeat these behaviors the next time it is hungry. |
3. | Food is an example of a primary reinforcer. Primary reinforcers are reinforcers that are automatically positive. An animal does not have to learn to “like” them. Other examples of primary reinforcers include water, shelter, and mating opportunities. Several types of primary reinforcers provide tactile stimulation, like a good back scratch. For people, a hug can be very reinforcing. |
4. | Not all types of reinforcers are automatically positive. Some can be learned. Reinforcers that are learned are called conditioned reinforcers. For example, money is not a primary reinforcer. To small children, money is just paper. But children grow to learn that money can be used to buy candy, toys, and other things they like. Money becomes very rewarding. It is one of the most common and effective reinforcers in many human societies. |
5. | Animals learn conditioned reinforcers when they are paired with primary ones. Suppose an animal trainer exclaims “Good boy!” and then gives the animal food or a back scratch. After several repetitions, the exclamation “Good boy!” will become rewarding to the animal. Positive attention like this is a conditioned reinforcer. |
1. | A less common type of reinforcement is negative reinforcement. Unlike positive reinforcement, which involves giving a favorable stimulus, negative reinforcement involves removing an unfavorable stimulus. For example, consider a child crying or whining for something it wants. If his parent gives in and produces the desired effect (that is, giving the child what he wants), the child stops crying. He has reinforced his parent’s behavior by removing the unfavorable stimulus. It can be argued that this isn’t necessarily the ideal outcome for the parent - the parent has just reinforced the child’s crying behavior! But it is an example of negative reinforcement. |
2. | Negative reinforcement is not punishment. Punishment involves giving an unfavorable consequence. Punishment decreases the likelihood of a behavior repeating. Both positive and negative reinforcement increase the likelihood that a behavior will be repeated. |
SCHEDULES OF REINFORCEMENT
1. | Positive reinforcement for desired behaviors may occur on one of four possible reinforcement schedules. | |||||||||||||||||||
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EXTINCTION OF BEHAVIOR
1. | If a behavior is not reinforced, it decreases. Eventually, it is extinguished altogether. This is called extinction. Animal trainers use the technique of extinction to eliminate undesired behaviors. (In animal training, when a trainer requests a particular behavior and the animal gives no response, this is also considered an undesired behavior.) To eliminate the behavior, they simply do not reinforce it. Over time, the animal learns that a particular behavior is not producing a desired effect. The animal discontinues the behavior. |
2. | When using the extinction technique, it is important to identify what stimuli are reinforcing for an animal. The trainer must be careful not to present a positive reinforcer after an undesirable behavior. The best way to avoid reinforcing an undesired behavior is to give no stimulus at all. |
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